Spreading the word about a global pandemic
Client: JICA Uganda
Japan International Cooperation Agency (JICA) is a Japanese-based governmental agency which is chartered with assisting economic and social growth in developing countries, and the promotion of international cooperation.
Services - scripting, filming, editing, and animation.
About the project
To inspire and motivate the health workers and the general public to prevent the spread of COVID-19, we created a TV commercial that encourages people to follow the recommended rules: wear masks, wash their hands, and keep clean surfaces.
Think like a nurse
Strategy
Think Like a Nurse alludes to the precautions that medical workers undertake when dealing with patients and how important it is to support frontline respondents. Given how critical the pandemic was, we wanted people to be as vigilant as possible in curbing the spread of the virus by implementing the tips from the health workers.
Impact
This commercial aired on prominent TV stations like NTV and NBS.
The video was also voted as the best COVID-19 video at the JICA headquarters in Japan among 50 other contenders from around the world.
Strategy
Our team worked with The Ministry of Health to develop steps that parents can take to acknowledge the mental health of their children which comprise the core of the script.
We then developed an animation concept to be able to better capture a child’s emotion as they get overwhelmed with all the pandemic news and then slowly progress as the parents follow the steps.
Impact
This commercial aired on prominent TV stations like NTV and NBS reaching families across the country and was shared online by The Ministry of Health.
ChIld MENTAL HEALTH DURING COVID-19
About the project
As the pandemic restrictions continued to impact families across the country, the Ministry of Health and JICA partnered to raise awareness and encourage parents to pay attention to how children are being affected during these unprecedented times.
